Could your personal brand use a reboot? By adopting a few strategies, you could spread your name in your community and create a band of loyal customers. Entrepreneur recently spotlighted several ways you can ramp up your brand from seasoned veterans in the business world.
Books, articles, blog posts, video – you choose. But all of these platforms can be used to deliver real estate-related content that will build your credibility and help you stand out from the competition. Read more: 3 Content Ideas to Expand Your Online Reach
Tell a story.
Your stories can resonate with a buyer or seller and become a powerful marketing tool to motivate others. You should have a central plot with drama, suspense, surprise, character development, and then some form of resolution. For example, Tai Lopez, investor and adviser to several multimillion-dollar businesses, says his Snapchat feed is never about him. Your personal branding never should be, he says. Instead, he uses it to share great stories by consistently posting about the main people in his life, like his family or even the gardener. Get tips on using the story-telling approach in real estate: What’s Your Story? Here’s Why Customers Need to Hear One!
Create a report.
Publish a statistical report and then name it after yourself. Send it to the media and they may pull from it in their reporting. Reporters love intertwining statistics into their reports and they’ll connect it back to you then as the source then. “When I first published The Corcoran Report on the NYC real-estate market, it was based on only 11 sales but it put me on the front page of the New York Times as the industry expert,” says Barbara Corcoran, founder of The Corcoran Group.
Take on speaking engagements.
You can significantly increase your personal brand by speaking to an audience and educating them about a real estate-related topic. Offer to speak at events and conferences or host webinars. “Create a master list of people hosting these get-togethers in your network,” says Com Mizra, CEO of Fitness Expo Dubai and “The $500 Million Man.” “Create a simple communication approach: reach out to them and include your testimonials, credentials, and track record. Then, get out there and speak, educate, and add value. Your personal brand will begin to grow, along with your audience and revenue.” Read: 5 Tips for Great Public Speaking and Landing Your First Speaking Gig
Vow to improve by 1% each day.
“If you can improve every single thing you do throughout the day by just one percent, then the collective gains add up to something incredible,” says Josh Black, CEO of GroupM Content in Asia, a median investment firm. “By adopting this concept of marginal gains, you are going to start making better decisions and, over time, those continuous improvements will positively enhance your life and image more than almost anything else you could do.”
Source: “12 Secrets to Supercharging Your Personal Brand,” Entrepreneur (December 2016)