These wicked marketing tactics are nightmares for your business. Here’s how to avoid spooking clients and killing your future success.
OCTOBER 2016 | BY VALERIE GARCIA
Ghouls and goblins haunt the fright nights of October, but for real estate professionals, something far more sinister makes up the stuff of nightmares: terrible marketing. Now that we’re in the Halloween season, is your online presence the trick or the treat? Let’s look at five marketing horrors that should keep any practitioner up at night.
Posted in Being a REALTOR®, International Real Estate, Marketing and Sales, NAR Global, by Charlee Gibson on October 17, 2016
Many REALTORS® think that the best way to leverage your social media accounts is by posting their listings and walking away. Whether or not you do this may depend on your style, but there are more effective ways to showcase yourself as a global expert. Showcase who you are rather than what you are selling. Make the effort to tell both potential clients and colleagues what sets you apart from the crowd by proving it in the content you post. Like they say, “The proof is in the putting.”