Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics
With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would be important for REALTORS® to understand. Even more eye-popping to REALTORS® is the fact that more than 70 percent of Baby Boomers own homes and will be looking to homeownership changes really soon.
Keep your hands on the wheel at all times - BY KAREN BRISCOE
By Daniel Di Matteo - From the outside looking in, real estate agents have it easy. They work whenever they want, make lots of money and hardly do anything. How hard can it be? The truth is real estate is anything but easy. As professionals, we face constant struggles being in this industry. For me, these are some of the hardest.
You may think you should start spending right away on big-time marketing and expensive lead-generation tools. But when you’re starting out in real estate, it’s best to keep things simple and save your cash. | BY JULIE NELSON
A full accounting of our 2017 predictions articles - BY AMBER TAUFEN Staff Writer
We’ve spent the past several weeks at Inman examining what 2016 held and offering predictions for 2017 — so many that you might have missed some!
So we’re offering a retrospective of the future-looking posts we’ve published, grouped by category. Enjoy!