You both make emotional decisions, so here’s how to harness everyone’s feelings to foster a better connection. APRIL 2017 | BY SHARI LEVITIN
I once brought a bottle of Honest tea to a sales meeting. I may have subconsciously thought that it would make me appear more trustworthy. My prospect showed up with a bottle of Smart Water. Did she think it would make her appear more intelligent?
How to stay competitive in a crowded arena where time is money and engagement matters - BY SEP NIAKAN (Inman)