The Stribling & Associates' senior agent is driven by her passion for philanthropy
BY- GILL SOUTH Staff Writer Inman
In the early days of the internet there were just seven top-level-domains (TLDs); .com, .org, .edu, .net., .int, .gov and .mil. These were put in place to provide some distinction between the types of websites a user was visiting (e.g., commercial, organization, education, etc.). Now, in 2015, there are more than 1,300 TLDs, including the new .REALTOR domain, which brings a unique and a powerful marketing opportunity to REALTORS®.
In 2014, the Internet Corporation for Assigned Names and Numbers (ICANN) released the .REALTOR domain to NAR. Today, NAR is in good company with hundreds of major brands and categories that have also received approval for a top-level domain, like .tv, .bank, .Google, .Canon, .Honda, .Marriott, and .MLB. View the latest list of delegated TLDs.
Like other major brands and professions that are unleashing hidden branding potential with new TLDs, REALTORS® are differentiating themselves from other real estate professionals online. .REALTOR is a short, distinctive domain with a focused extension that lets consumers instantly know they’ve found a trusted source for real estate.
Realtor.com® Premieres Exclusive Digital Video Series with Actress Elizabeth Banks Targeting First-Time Home Buyers
Fred Savage directs series that helps first-timers through the home-buying process
Realtor.com. a leading provider of online real estate services operated by News Corp [Nasdaq: NWS, NWSA] subsidiary Move, Inc., today announced the launch of a five- episode digital video series created to provide first-time home buyers with practical and entertainingly delivered advice on the start-to-finish stages of the purchase cycle. The original series is part of a broad marketing campaign realtor.com® launched in May and comes at a time when millennial sentiment about buying a home has seen a significant increase.
The webisodes, which feature Emmy-nominated actress, producer and director Elizabeth Banks, and are directed by Emmy and Golden Globe-nominated actor, producer and director Fred Savage, will be promoted across a range of digital platforms and publishers including AOL, Curbed, Facebook, Google, HGTV, Hulu, Reddit and Yahoo, among others. All of the media will drive consumers back to realtor.com® to consume the entire series.
“We want everyone to think of realtor.com® as the best real-time resource to help them make the most informed real estate decisions,” said Andrew Strickman, Move’s head of brand and chief creative. “Our knowledge that many buyers turn to the Web first for help navigating one of life’s most important decisions, and the fact that many first-time buyers prefer to consume entertainment digitally, drove the development of the content. With a partner like Elizabeth to help us, there was no question this humorous, episodic approach to the home-buying process was the way to go.”
The digital video series, “The Home Buying Process in Plain English with Elizabeth Banks,” is the latest component of the biggest and boldest marketing initiative in realtor.com®’s nearly 20-year history.
Results of a recent realtor.com® survey1 released in June found that millennials are now more inclined to take the plunge into home ownership and this demographic is primed to gain market share in the second half of the year. Sixty five percent of millennials responding to the survey intend to buy a home within three months, up from 54 percent in January.
By mixing humor with solid advice for any buyer, particularly first-time buyers, Banks walks viewers through the key components of the process in each of the five episodes. In the first episode, called “Knowing When You’re Ready,” she recommends that potential buyers have a heart-to-heart with themselves about what they can actually afford: “Plan for the house you can afford now, not later. The most important thing for a first-time buyer is to live within your budget. Also, don’t be an idiot ... But those are really the same thing.”