Field Guide to Working with Baby Boomers Brings Insights to Serving One of America’s Most Lucrative Demographics
With more than 75 million people fitting into the American Baby Boomer demographic, it is easy to understand why this group would be important for REALTORS® to understand. Even more eye-popping to REALTORS® is the fact that more than 70 percent of Baby Boomers own homes and will be looking to homeownership changes really soon.
This spells big opportunities for REALTORS® looking to serve the burgeoning Baby Boomer market over the next 10-15 years. It is also one of the reasons why the NATIONAL ASSOCIATION OF REALTORS® updated its “Field Guide to Working with Baby Boomers” resource earlier this year.
Marketing to Baby Boomers is an important area of emphasis in this field guide, which features an article from Forbes Magazine entitled “7 Reasons Why Marketing to Baby Boomers is Unique”, which include the following:
Other marketing articles in the in the field guide include “Myths About Boomers and Real Estate”, “9 Digital Marketing Strategies to Woo Baby Boomers”, “Baby Boomers Not Showing Any Signs of Downsizing” and “4 Things Real Estate Agents Should Know About Baby Boomers.”
In addition to marketing resources for the Baby Boomer market, this field guide also provides tips on reverse mortgage basics, housing trends for the over-50 demographic, related websites relevant to this audience and links to eBooks & other resources.
Click here to view the entire “Field Guide to Working with Baby Boomers” resource.
Posted in 50+ market, Generations, Marketing, Social Media, Working with Clients, [Demographic-based grouping], by bschwartz on January 21, 2016