These wicked marketing tactics are nightmares for your business. Here’s how to avoid spooking clients and killing your future success.
OCTOBER 2016 | BY VALERIE GARCIA
Ghouls and goblins haunt the fright nights of October, but for real estate professionals, something far more sinister makes up the stuff of nightmares: terrible marketing. Now that we’re in the Halloween season, is your online presence the trick or the treat? Let’s look at five marketing horrors that should keep any practitioner up at night.
Posted in Being a REALTOR®, International Real Estate, Marketing and Sales, NAR Global, by Charlee Gibson on October 17, 2016
Many REALTORS® think that the best way to leverage your social media accounts is by posting their listings and walking away. Whether or not you do this may depend on your style, but there are more effective ways to showcase yourself as a global expert. Showcase who you are rather than what you are selling. Make the effort to tell both potential clients and colleagues what sets you apart from the crowd by proving it in the content you post. Like they say, “The proof is in the putting.”
Agents can get the jump on their business for next year -- right now
BY BRIAN BUFFINI
By Cicely Wedgeworth
You want a real estate revolution? We’ve got you covered: Next year, more than half of all homes will be bought by first-time home buyers, according to an exclusive survey of buyers by realtor.com®. It’s a seismic shift from 2016. And here’s the kicker: Most of those newbies will be millennials.
Get ready for a new-look housing market.
By Patti Stern, PJ & Company Staging and Interior Decorating
Thinking about remodeling but not sure it will pay off when it comes time to sell? According to Remodeling Magazine’s Cost vs. Value Report, most room remodels and additions may only recoup up to 80 percent of the cost. And since time and money is something prospective sellers are cautious about wasting, we put together the following list of practical ways to attract buyers and increase resale value without drastically changing your home’s footprint.