Kent County Association of REALTORS®
  • Home
  • Member Login
  • Calendar
  • Education
    • KCAR Class Schedule
    • Continuing Education Resources
    • CE Shop Online
    • Continuing Education Requirements
  • Affiliates
    • Affiliate Membership
    • Affiliate Directory >
      • Advertising & Promotional
      • Builders & Contractors
      • Cyber & Home Security
      • Financial Services
      • Home Services
      • Insurance Agencies
      • Law Offices
  • Professional Standards
    • NAR Professional Standards Resources
    • Filing an Ethics Complaint
    • Citation Program
  • About
    • Board of Directors
    • Leadership Team
    • Membership >
      • Member Benefits
      • Statewide Forms
      • Taxbot
    • KCAR Scholarship Foundation >
      • Past Scholarship Recipients
    • Awards >
      • ROTY & Good Neighbor
    • FAQ & Resources
    • SentriLock
    • REALTOR® Safety >
      • NAR Safety Program
      • Safety Videos for REALTORS®
      • Safety Webinars for REALTORS®
    • Contact Us

5 qualities of the most-referred real estate agents

3/28/2017

2 Comments

 
What are these people doing that you aren't? -  BY ANNA JOHANSSON

Key Takeaways
  • The most-referred agents are genuine, approachable and invest in their clients on a personal level. They remain flexible and adaptable, even with challenging clients, and follow up regularly to stay top-of-mind.​
For most real estate agents, referrals are the best way to generate new business. A warm referral not only puts you in contact with a prospect immediately, it also sets the stage for a more trusting mutual relationship.

Advertising, networking and prospecting are all good ways to increase lead flow, but creating a relationship with a client that has the potential to introduce you to three more clients is efficient, inexpensive — and highly effective.

How can you create this kid of working relationship? Aside from trying your hardest, how can you improve your client relationship to increase your chances of earning more referrals?

The most-referred real estate agents
The most-referred real estate agents exhibit the following qualities in their client relationships — qualities you can emulate.

1. Genuine care. There’s no artificial substitute when it comes to caring about your customers. If you genuinely care about getting them into the right home, it’s going to show.

Not only will you be more committed to your work, you’ll also come off as more dedicated and friendlier, which are indispensable qualities for the agent trying to get more leads.

Any real estate agent can buy or sell properties, but only some make you feel like they genuinely want you to succeed — and your clients will want their friends, coworkers and neighbors to have the same experience.

2. In-person connection. These days, real estate agents can be almost exclusively virtual.

You can forward lists of properties to your clients, give virtual walk-throughs and rely on texts, emails and phone calls to exchange the majority of your information. However, we still forge our strongest human connections when we meet face-to-face.

The subtleties of body language, tone, and even personal touch (such as handshakes) are irreplaceable and will help you create a stronger, more personal relationship with your clients. They’ll want to pass that on to anyone else they know going through the same experience.

3. Accommodation. Some of your clients are going to be picky. Some are going to be a pain. The real estate agents with the most referrals aren’t the ones who try to force these clients to change their ways; they’re the ones who are more accommodating of these special preferences.

If your clients seem to shoot down every home you try to offer, keep digging until you figure out exactly what they’re looking for. If they prefer to walk through as many homes as possible, do what you can to let them.

Your job is to empower your clients. If you do so, they’ll want to spread the word about it.

4. Follow up. Even if you’ve done a stellar job for your clients, and have exhibited every other quality on this list, there’s a chance your clients will forget about you. That’s why it’s important that you remain top-of-mind by following up with those clients on a periodic basis.

For starters, if you help a client close on a new home, consider throwing them a small housewarming party and encourage them to invite their neighbors and contacts. Your clients will probably remember you forever — and you’ll also get the opportunity to meet some of their contacts in person.

After that, make it a point to follow up with a quick phone call or email to ask your clients how satisfied they are with their purchase (and maybe fish around for any leads).

5. Openness. People appreciate transparency. The more open and honest you are throughout the experience, the more people are going to trust you.

Don’t be afraid to give your client bad news or tell them something that’s hard to hear — if anything, they may respect you more because of it. They’ll realize that you’re out to give them the truth and the right information, rather than just trying to make them happy or doing whatever it takes for a profit.

As the Harvard Business Review notes, we live in an age where consumer trust is at an all-time low, so transparency is more important than ever.

Plus, when you find that your clients respect your transparency, you can be more honest with them and ask them directly for referrals.

Adjusting your approach
Every client is going to have different needs and different desires for a professional relationship, so you’ll likely have to adjust your approach for each one.

For example, some people might strongly prefer to keep communication as digital and remote as possible (for convenience), and there’s not much you can do about that.

Over time, you’ll get better at reading your clients and giving them the relationship they want — and as a result, you’ll earn far more client referrals.

Anna Johansson is a freelance writer, researcher and business consultant specializing in entrepreneurship, technology and social media trends. Follow her on Twitter and LinkedIn.  Email Anna Johansson
2 Comments
jen lyn link
4/28/2017 01:25:03 am

When looking for real estate agent, do not just choose anyone.
You need to be careful as it will be the person to help you find the right property you want.
This information is really helpful and highly recommended to read.
Btw, I also blog at http://www.retailsolutionsadvisors.com.

Reply
Fourrwalls link
12/3/2019 01:08:29 am

Hello,

I have a unique, genuine and good quality content which can be published on your site www.kcar.realtor.

I promise you that once this content will published on your site, I will not share with any other blogger.

Please let me know so that I can send my article to you for review.

Best Regards
FourrWalls

Reply



Leave a Reply.

    RSS Feed

    Categories

    All
    2017
    2017 Housing Market
    Accomodating
    Affordability
    Agent
    American Dream
    Annual Premiums
    Appraisal
    Appreciation
    Architect
    Attitude
    Average Rent
    Baby Boomers
    Baseline
    Benefits
    Best Deal
    Best Strategy
    Best Time To Buy
    Best Time To Sell
    Blogging
    Books
    Boomerang Buyers
    Borrowers
    Brand Awareness
    Branding
    Brokerage
    Brokers
    Build Rapport
    Business Owners
    Buyers
    Buying
    Buying Versus Renting
    Call For Action
    Capitol Hill
    Changes In The Real Estate Industry
    Characteristics
    Charity
    Checklist
    Client
    Clients
    Closing
    Code Of Ethics
    Commitment To Excellent
    Common Scams
    Communication
    Community
    Community Events
    Competency
    Competition
    Competitive Market
    Congressional Address
    Connecting With Clients
    Contacts
    Continuing Education
    Convention
    Conversations
    Convert Prospects Into Clients
    Cost Of Homeownership
    Credit Scores
    Current Events
    Customer Service
    DAR
    Deductions
    DEFAC
    Delaware
    Deliver Value To Customers
    Demographic
    Deregulation
    Design Trends
    Dover
    Down Payment
    Educate Clients
    Education
    Election Day
    Elections
    Email
    Email Signature
    Emotional Purchases
    Empowerment
    Energy Efficiency
    Events
    Face-to-face Meetings
    Fair Housing
    Federal Reserve
    FEMA
    FHA
    FHFA
    Field Guide
    Financial Future
    First Impressions
    First-time Buyers
    Firsttime Home Buyer
    First Tuesday Happy Hour
    Fixer Uppper
    Flood Insurance
    Focus
    Follow Up
    Follow-up
    Forecast
    Foreign Banks
    For-sale Prices
    Foucs
    Freddie Mac
    FSBO
    Future
    Generation X
    Generation Z
    Giveaways
    Goals
    Go-to
    Government
    Governor-Elect Carney
    Great Real Estate Agent
    HELOC
    Higher Income
    Higher Sales
    Holidays
    Homebuyers
    Home Buyers
    Homebuying
    Home Equity
    Home Equity Loan
    Home Insurance
    Homeowner
    Homeowners
    Home Owners
    Homeownership
    Homeowners Insurance Policy
    Home Prices
    Home Sales
    Homeseller
    Homesellers
    Home Sellers
    Home Selling
    Home's Value
    Honesty
    House Size
    Housing
    Housing Market
    HUD
    Hud1
    Hud-1
    HUD Secretary
    Increase Effectiveness Of Your Marketing
    Increase Your Returns
    Industry Outlook
    Inflation
    Infrastructure
    Inman
    In-person
    International Happenings
    Internet Data Exchange
    Internet Strategies
    Inventory
    Inventory Shortage
    Investments
    Investors
    Invisible Improvements
    "it" Factor
    KCAR
    Kent County
    Lead Generation
    Lease Agreement
    Legislation
    Lenders
    Licensed Agent
    License Renewal
    Listing
    Listing Presentation
    Listings
    Lucrative
    Market Activity
    Marketing
    Marketing Articles
    Marketing Resources
    Market Statistics
    Martin Luther King Day
    Member Benefit
    Mentor
    Millenials
    Mistakes
    MLS
    Money Saving Tips
    Money-saving Tips
    Month Of May
    More Leads
    Mortgage
    Mortgage Insurance
    Mortgage Interest
    Mortgage Lenders
    Mortgage Limits
    Mortgage Rates
    Move-up
    NAR
    NAR Realtor Benefits Program
    National Association Of REALTORS®
    National Association Of REALTORS®
    National Flood Insurance Program
    New Agents
    Online Presence
    Open Floor Plans
    Open House
    Opportunities
    Overpricing
    Patent-reform
    Persistent Follow-up
    Personal Branding
    Personal Security
    Pets
    Philanthropy
    Photography
    Placester
    PMI
    Potential Clients
    Prepare
    President-Elect Trump
    Presidential Election
    Prevention
    Pricing Too High
    Proactive
    Problem Solving
    Professional
    Project Ideas
    Property Search Website
    Prospective Buyers
    Prospects
    Qualified Buyers
    Qualities
    Questions
    Rapport Building
    Real Estate
    Real Estate Agent
    Real Estate Agents
    Real Estate Business
    Real Estate Career
    Real Estate Decisions
    Real Estate Market
    Real Estate Professional
    Real Estate Spending
    Real Estate Technology
    Real Estate Transactions
    Real Estate Trends
    REALTOR
    Realtor7a154d414f
    Realtor® Broker Summit
    REALTORS®
    REALTORS®
    Realtor Safety
    Recommended Listing Price
    Red Flags
    Referral
    Referrals
    Regulatory Burdens
    Remodeling
    Renovations
    Rental Property
    Rentals
    Repeat Business
    Research
    RESPA
    Respect
    Retirement
    Rising Home Sales
    Rookie
    Rpac
    Safety
    Safety First
    Sale By Owner
    Save Money
    Search Engine Optimization (SEO)
    Search Traffic
    Seller
    Sellers
    Settlement-changes
    Showing Homes
    Simple
    Snowflake Generation
    Social
    Social Events
    Social Network
    Special Buyers
    Spring
    Square Footage
    Starter Homes
    Starting Price
    Stay Educated
    Strategies
    Strong Communicaton
    Suburbs
    Summer Bbq
    Surban
    Survey
    Sustainability
    Sustainable Properties
    Tagline
    Taxes
    Tax Reform
    Technology
    Tenant-occupied
    Tenant Rights
    Testimonials
    The Voice For Real Estate
    Time Mangement
    Tips
    Tips For Agents
    Tips For Clients
    Tools
    Trainings
    Transactions
    Trend
    Trends
    Trust
    Trusted Adviser
    Vintage
    Virtual Assistants
    Voice For Real Estate
    Vote
    Website Traffic
    Win
    Winter
    Winterize
    Workplace
    Would Be Home Buyers
    Would-be Home Buyers
    Younger Generations
    Young Professionals Network
    Zillow

    Archives

    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2015
    August 2015
    July 2015

©2020 Kent County Association of REALTORS®
860 Silver Lake Blvd, Suite 150, Dover, Delaware 19904
Join
Phone: (302) 678-9750 | Fax: (302) 678-0848
  • Home
  • Member Login
  • Calendar
  • Education
    • KCAR Class Schedule
    • Continuing Education Resources
    • CE Shop Online
    • Continuing Education Requirements
  • Affiliates
    • Affiliate Membership
    • Affiliate Directory >
      • Advertising & Promotional
      • Builders & Contractors
      • Cyber & Home Security
      • Financial Services
      • Home Services
      • Insurance Agencies
      • Law Offices
  • Professional Standards
    • NAR Professional Standards Resources
    • Filing an Ethics Complaint
    • Citation Program
  • About
    • Board of Directors
    • Leadership Team
    • Membership >
      • Member Benefits
      • Statewide Forms
      • Taxbot
    • KCAR Scholarship Foundation >
      • Past Scholarship Recipients
    • Awards >
      • ROTY & Good Neighbor
    • FAQ & Resources
    • SentriLock
    • REALTOR® Safety >
      • NAR Safety Program
      • Safety Videos for REALTORS®
      • Safety Webinars for REALTORS®
    • Contact Us